I think that brand characters come with the brands story. Not only do characters make the brand become real and more relatable to the consumer but it contributes the story that the brand has. Having a character with your brand help people recognize what it is right away, if it’s successful.
Not only can it be really successful for your brand but it also can make your advertising a little more fun and interesting. For example the M & M characters have been around for years and although they have changed and modernized they have always had the same personality and have always been known to the consumer right away. I think that this is a good example that if you can put a character out there that people will recognize with the brand than I think that it is really successful.
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